Specialist Digital Advertising

Citadel, a doctor electronic advertising agency, announces a broadened SEO solution for plastic surgeons, focusing on online visibility, individual involvement, and practice development. Lauren's focus on ROI and passion for locating the important information that change campaigns from excellent to great consist of establishing a grand range multivariate test structure using fractional factorial analysis for understanding ROI potential in electronic media throughout Pfizer Rx brands within the Pfizer for Living portfolio, and establishing a projection technique for predicting ROI prior to media investment.

One of the important things Martin appreciates most concerning his duty is the possibility to research and comprehend the subtleties of both established and brand-new markets, and through expanding his understanding of them search for the Holy Grail of product-market fit.

It was these early tests that drove Underscore's focus on data driven programs and ROI measurement, a basic distinction in the sector. She believes Underscore is the version for how media and advertising and marketing agencies should, and will, advance in the future.

While at Underscore, she spent three years educating Online search engine Advertising and Fortress Surgeon Digital Marketing at the WSE College in Krakow. Among her faves memories of operating at Underscore was years back, when they determined just how to map Nielsen data to Yahoo's target market base and prove out ROI from electronic media to retail purchase.