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Fortress Surgeon Digital Marketing, a specialist electronic marketing agency, introduces an expanded search engine optimization solution for cosmetic surgeons, concentrating on on-line presence, individual engagement, and technique growth. Lauren's focus on ROI and enthusiasm for finding the critical information that change campaigns from excellent to terrific consist of establishing a grand range multivariate examination framework using fractional factorial evaluation for comprehending ROI possibility in electronic media throughout Pfizer Rx brand names within the Pfizer for Living profile, and establishing an estimate technique for forecasting ROI before media financial investment.

Among the important things Martin appreciates most concerning his role is the chance to research and recognize the subtleties of both recognized and brand-new markets, and through expanding his understanding of them search for the Holy Grail of product-market fit.

It was these early examinations that drove Underscore's focus on data driven programs and ROI measurement, an essential differentiation in the industry. She believes Underscore is the model for how media and marketing agencies should, and will, develop in the future.

While at Underscore, she invested three years showing Internet search engine Advertising at the WSE College in Krakow. One of her faves memories of working at Underscore was years earlier, when they figured out just how to map Nielsen data to Yahoo's target market base and show out ROI from digital media to retail acquisition.