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Citadel, a cosmetic Fortress Surgeon Digital Marketing digital advertising and marketing firm, announces an increased SEO solution for cosmetic surgeons, concentrating on on-line exposure, person involvement, and technique development. Lauren's concentrate on ROI and interest for discovering the critical information that change campaigns from great to fantastic consist of establishing a grand scale multivariate examination structure utilizing fractional factorial analysis for recognizing ROI capacity in electronic media throughout Pfizer Rx brands within the Pfizer for Living profile, and developing a forecast approach for forecasting ROI prior to media investment.

A 25-year professional in the healthcare marketing and advertising space, Tracey started her career as an agency account person for a variety of pharma brand names and later spearheaded the marketing initiative to launch a first-of-its kind portal in the eyewear and eyecare room.

It was these early tests that drove Underscore's focus on information driven programs and ROI dimension, an essential differentiation in the industry. She thinks Underscore is the model for how media and advertising and marketing firms should, and will, progress in the future.

While at Underscore, she invested 3 years teaching Online search engine Advertising at the WSE University in Krakow. Among her favorites memories of operating at Underscore was years earlier, when they determined just how to map Nielsen data to Yahoo's audience base and show out ROI from digital media to retail purchase.