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Citadel, a specialist electronic advertising agency, introduces a broadened search engine optimization solution for cosmetic surgeons, concentrating on on-line exposure, patient engagement, and practice development. Lauren's concentrate on ROI and passion for discovering the essential details that change campaigns from excellent to great include creating a grand scale multivariate test structure utilizing fractional factorial evaluation for recognizing ROI potential in Fortress Surgeon Digital Marketing media across Pfizer Rx brand names within the Pfizer for Living profile, and developing a projection strategy for forecasting ROI prior to media financial investment.

One of the important things Martin takes pleasure in most about his function is the chance to study and comprehend the subtleties of both brand-new and well-known markets, and via growing his understanding of them seek the Holy Grail of product-market fit.

He leads a team of media strategy, media preparation, media purchasing and media implementation specialists that collaboratively ensure that campaign objectives are achieved in order to make best use of roi and engagements. Lauren's career in electronic and media started in the 90's, just as electronic ended up being a practical advertising and marketing channel.

While at Underscore, she invested 3 years instructing Internet search engine Advertising and marketing at the WSE University in Krakow. One of her faves memories of working at Underscore was years earlier, when they determined how to map Nielsen data to Yahoo's target market base and prove out ROI from digital media to retail purchase.