Citadel Broadens Search Engine Optimization Provider For Plastic Surgeons

Fortress Surgeon Digital Marketing, a specialist electronic advertising firm, announces an increased search engine optimization service for plastic surgeons, focusing on on-line visibility, person engagement, and method development. Lauren's concentrate on ROI and enthusiasm for locating the crucial details that transform projects from excellent to terrific consist of establishing a grand scale multivariate test structure using fractional factorial analysis for recognizing ROI potential in electronic media across Pfizer Rx brands within the Pfizer for Living portfolio, and developing a projection strategy for forecasting ROI prior to media investment.

A 25-year professional in the healthcare advertising and marketing area, Tracey began her occupation as an agency account individual for a selection of pharma brand names and later spearheaded the advertising and marketing initiative to release a first-of-its kind site in the glasses and eyecare space.

It was these early examinations that drove Underscore's concentrate on data driven programs and ROI measurement, a fundamental distinction in the industry. She thinks Underscore is the model for just how media and advertising agencies should, and will, advance in the future.

While at Underscore, she invested three years educating Search Engine Advertising at the WSE College in Krakow. Among her favorites memories of working at Underscore was years earlier, when they found out exactly how to map Nielsen information to Yahoo's target market base and prove out ROI from electronic media to retail acquisition.