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Fortress Surgeon Digital Marketing, a doctor electronic advertising agency, announces an expanded search engine optimization solution for plastic surgeons, focusing on on-line presence, person engagement, and technique development. In her previous function as VP of Biddable Media Daga concentrated on the advertising and marketing of health and wellness & wellness brand names through all lifecycle phases: beginning with scientific trial recruitment projects, through the pre-launch market-shaping, launch and marketing phase, finishing with patent expiry and marketing sunsetting.
A 25-year veteran in the medical care marketing and advertising area, Tracey started her career as a company account individual for a selection of pharma brands and later on pioneered the marketing effort to release a first-of-its kind site in the glasses and eyecare room.
It was these very early tests that drove Underscore's concentrate on information driven programs and ROI dimension, a basic distinction in the sector. She believes Underscore is the version for just how media and marketing firms should, and will, develop in the future.
While at Underscore, she invested 3 years showing Search Engine Advertising at the WSE College in Krakow. One of her faves memories of working at Underscore was years ago, when they determined how to map Nielsen information to Yahoo's audience base and verify out ROI from electronic media to retail acquisition.