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Fortress Surgeon Digital Marketing, a surgeon electronic advertising firm, introduces a broadened search engine optimization solution for cosmetic surgeons, focusing on online exposure, person engagement, and method development. Lauren's focus on ROI and passion for locating the critical details that transform campaigns from excellent to terrific consist of developing a grand scale multivariate examination structure utilizing fractional factorial evaluation for comprehending ROI potential in digital media across Pfizer Rx brand names within the Pfizer for Living portfolio, and establishing an estimate strategy for predicting ROI before media investment.

A 25-year expert in the healthcare marketing and advertising area, Tracey began her job as a company account person for a range of pharma brands and later spearheaded the advertising and marketing effort to launch a first-of-its kind portal in the eyewear and eyecare room.

He leads a group of media technique, media preparation, media buying and media execution specialists that collaboratively make sure that campaign objectives are achieved in order to maximize engagements and ROI. Lauren's occupation in electronic and media began in the 90's, just as digital ended up being a viable marketing network.

While at Underscore, she spent three years showing Internet search engine Advertising and marketing at the WSE College in Krakow. One of her faves memories of operating at Underscore was years earlier, when they determined just how to map Nielsen data to Yahoo's audience base and prove out ROI from electronic media to retail purchase.