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Citadel, a doctor electronic advertising and marketing firm, introduces a broadened search engine optimization solution for cosmetic surgeons, concentrating on on-line visibility, patient interaction, and practice development. Lauren's focus on ROI and enthusiasm for discovering the crucial details that transform projects from good to great consist of establishing a grand scale multivariate test structure utilizing fractional factorial evaluation for understanding ROI potential in Fortress Surgeon Digital Marketing media across Pfizer Rx brands within the Pfizer for Living portfolio, and creating an estimate approach for predicting ROI before media investment.

A 25-year veteran in the medical care advertising and marketing space, Tracey began her profession as a firm account person for an array of pharma brand names and later on headed the marketing effort to launch a first-of-its kind website in the eyeglasses and eyecare space.

He leads a group of media technique, media planning, media acquiring and media implementation specialists that collaboratively guarantee that project objectives are achieved in order to optimize roi and involvements. Lauren's job in digital and media began in the 90's, equally as electronic became a feasible marketing network.

While at Underscore, she invested 3 years educating Internet search engine Advertising and marketing at the WSE College in Krakow. One of her favorites memories of working at Underscore was years back, when they determined exactly how to map Nielsen information to Yahoo's audience base and confirm out ROI from electronic media to retail acquisition.