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Fortress Surgeon Digital Marketing, a specialist electronic marketing company, reveals a broadened SEO solution for plastic surgeons, concentrating on online presence, patient engagement, and practice development. Lauren's concentrate on ROI and enthusiasm for discovering the crucial details that change projects from great to terrific consist of creating a grand range multivariate examination structure utilizing fractional factorial evaluation for understanding ROI possibility in digital media throughout Pfizer Rx brands within the Pfizer for Living profile, and establishing a forecast approach for forecasting ROI prior to media financial investment.

A 25-year expert in the medical care advertising and marketing room, Tracey began her occupation as a company account person for a range of pharma brand names and later on led the advertising effort to release a first-of-its kind website in the glasses and eyecare area.

It was these early examinations that drove Underscore's focus on information driven programs and ROI measurement, a fundamental distinction in the market. She believes Underscore is the model for exactly how media and advertising firms should, and will, evolve in the future.

While at Underscore, she spent 3 years teaching Search Engine Advertising at the WSE University in Krakow. Among her favorites memories of working at Underscore was years back, when they found out exactly how to map Nielsen information to Yahoo's audience base and prove out ROI from digital media to retail acquisition.