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Fortress Surgeon Digital Marketing, a cosmetic surgeon digital advertising company, reveals a broadened search engine optimization solution for plastic surgeons, concentrating on on-line presence, client interaction, and practice development. In her previous function as VP of Biddable Media Daga focused on the advertising and marketing of wellness & health brands through all lifecycle stages: starting from scientific trial employment campaigns, via the pre-launch market-shaping, launch and advertising phase, finishing with license expiry and marketing sunsetting.

One of things Martin delights in most about his function is the chance to research and recognize the subtleties of both well established and new markets, and with growing his understanding of them try to find the Holy Grail of product-market fit.

It was these early tests that drove Underscore's concentrate on information driven programs and ROI measurement, a fundamental differentiation in the sector. She thinks Underscore is the model for how media and advertising and marketing firms should, and will, develop in the future.

While at Underscore, she invested 3 years instructing Online search engine Marketing at the WSE University in Krakow. Among her faves memories of operating at Underscore was years ago, when they figured out how to map Nielsen data to Yahoo's audience base and verify out ROI from electronic media to retail purchase.