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Fortress Surgeon Digital Marketing, a doctor electronic advertising firm, introduces an expanded SEO service for cosmetic surgeons, focusing on on-line presence, individual interaction, and technique growth. Lauren's focus on ROI and enthusiasm for finding the essential details that change campaigns from great to excellent consist of developing a grand range multivariate examination structure utilizing fractional factorial analysis for understanding ROI potential in digital media across Pfizer Rx brand names within the Pfizer for Living portfolio, and establishing an estimate technique for anticipating ROI prior to media financial investment.

A 25-year veteran in the health care advertising and marketing area, Tracey began her job as a firm account individual for a selection of pharma brands and later on headed the advertising and marketing effort to launch a first-of-its kind website in the eyeglasses and eyecare area.

He leads a team of media technique, media preparation, media acquiring and media implementation experts who collaboratively ensure that project objectives are achieved in order to make best use of engagements and ROI. Lauren's occupation in digital and media started in the 90's, equally as digital came to be a sensible advertising network.

While at Underscore, she spent 3 years educating Internet search engine Advertising at the WSE University in Krakow. One of her favorites memories of working at Underscore was years earlier, when they found out how to map Nielsen information to Yahoo's audience base and verify out ROI from electronic media to retail acquisition.