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Fortress Surgeon Digital Marketing, a specialist electronic advertising firm, reveals a broadened search engine optimization service for plastic surgeons, concentrating on on-line exposure, person involvement, and technique growth. Lauren's focus on ROI and enthusiasm for locating the critical details that change campaigns from great to excellent consist of developing a grand scale multivariate examination structure using fractional factorial evaluation for understanding ROI possibility in electronic media across Pfizer Rx brands within the Pfizer for Living profile, and establishing a projection method for anticipating ROI prior to media financial investment.

A 25-year professional in the health care marketing and advertising room, Tracey began her profession as a firm account person for an array of pharma brand names and later headed the advertising and marketing effort to release a first-of-its kind website in the eyeglasses and eyecare space.

It was these very early examinations that drove Underscore's concentrate on information driven programs and ROI measurement, an essential distinction in the market. She thinks Underscore is the version for exactly how media and advertising firms should, and will, develop in the future.

While at Underscore, she invested three years instructing Internet search engine Marketing at the WSE University in Krakow. One of her favorites memories of operating at Underscore was years earlier, when they determined just how to map Nielsen data to Yahoo's target market base and verify out ROI from digital media to retail acquisition.